NOVATO, Calif.--(BUSINESS WIRE) -- June 20, 2006 -- BUSINESS: NETSHARE(R) Forges Alliance With Ecademy to Help Executives Build Their Online Brand; NETSHARE Subscribers Now Get Free Membership in World's Largest Professional Social Business Network
Senior executives looking to expand their professional network and manage their online brand now have a new resource. NETSHARE(R), (www.netshare.com) a confidential subscription-based career site for executives, today announced an alliance with Ecademy, a global social business network with more than 70,000 members, through which NETSHARE subscribers receive a free annual Ecademy membership. This joint membership package now gives NETSHARE members access to a worldwide network of professionals, as well as special-interest forums and executive job listings.
Do THEY Know You? Business Networks and Online Presence-Making It Work For You.
In the FORTUNE article titled: Five months of networking, still no new job - You're doing all the right things to land a great position, but aren't getting anywhere. What's wrong? Senior writer Anne Fisher states, "Doing all the right things,…, puts you out ahead of most of your competition." She then states, "The ExecuNet poll shows that, while 84% of senior managers agree that broad networks of personal and professional contacts are crucial to success, just 19% say their own networks are in "excellent" or "very good" shape."
It's one thing to have a network - it's another thing to have a branded online presence that effectively communicates who you are and what your unique value proposition is.
Ecademy is the best way to not only start creating content that will index high in search engine returns (e.g., your Ecademy Profile and blogs). As I've also described in previous blogs (e.g., This is some fun stuff!! - Building a Personal Internet Presence and Is your Networking Profile useless? ) Ecademy is a priceless tool for being able to create a branded online identity by also driving off Ecademy content you've created (e.g., your own dedicated personal website, articles, blogs, etc.) to index higher in search engine returns as well.
It can be incredibly useful in furthering your objectives of Building a Personal Internet Presence to create a content rich profile on one or more networking platforms (e.g., "Ecademy Profile: John Doe") that search engines index and rank high in search returns.
Uh - or not.
It's another thing for people to know this search engine return hit actually refers to - you - (i.e., it's - your - profile) as opposed to the millions of other John Doe related documents the search engine indexes.
Ecademy is - extremely powerful - as compared to other networking platforms in this regard.
Why is this useless? Because there is no way to tell by looking at the "hit text" that this hit actually has anything to do with - me - as opposed to the 1,800,000 other - Ron Bates - hits in Yahoo, the 419,898 hits in MSN, or the 5,030,000 hits in Google.
I'm the most connected person in the world on www.LinkedIn.com, but I'm invisible on the Internet as far as the value of LinkedIn's recently introduced "public" profiles LinkedIn are concerned.
I recently wrote a short little article for a networking newsletter called The Networking Edge titled:
Building a Personal Internet Presence the Easy Way - by Ron Bates
I've received a lot of positive feedback from those that have taken the time to read it.
What prompted me to write it is that I'm truly amazed at the number of "high profile" executives that I communicate with (especially Marketing Executives) who are "invisible" on the Internet. If you go the extra step and couple the executive's employer's company name with the executive's name when doing a search on the individual in Google you might find them, but if you just search on their name they are no where to be found.
I've been really amazed at what I've been able to accomplish by leveraging the Ecademy platform in a very short amount of time.
Most people know that your Ecademy Profile will be indexed associated with your name along with some of your Ecademy blogs and ranked high when doing a search on your name in Google. That said, I've been - blown away - as to how you can drive the ranking of other - non-Ecademy - webpages just by providing links to them in content created on Ecademy. These links are also indexed - and - associated with your name by search engines.
As just one example, I have a 1-page bio hosted on my executive search firm's website. It isn't something you can navigate to through the website and just click on a link to view. You actually have to know the URL to access it. I simply host it under the domain so when clients ask to know a little more about me, I can just send them the URL rather than send them an MS Word document as an attachment.
My search firm's website is simply on line information for clients who require it. I just point them to the site rather than E-mail them a bunch of attachments. The site isn't really a direct marketing tool such that I'm concerned about it SEO or ranking high in search engines. It's Alexa ranking is about 13 Billion or something insignificant (i.e., it's non-existent).
Prior to joining Ecademy, my 1-page bio was no where to be found when doing a search on my name in Google or MSN.
After joining Ecademy, building a profile and doing some basic blogging, I've been able to drive the ranking of my 1-page bio to rank 3rd or 4th on Google, and pretty consistently it's the 1st on MSN. On MSN it even ranks higher than my Ecademy profile.
This is extremely powerful if you want to establish and maintain a personal internet presence.
Because I believe so strongly in how Ecademy can help a proactive job seeker (given most recruiters "Google" executive candidates prior to contacting them) I have also written about it in my article Conducting a Job Search Campaign.
