You can hyperlink text in your profile by when editing your profile (i.e., Edit Directory information) simply by highlighting the text you want to hyperlink:

• Simply highlight the text you want to hyperlink (in this example, I have highlighted: Internet Presence).
• Then click on the round globe with chain link button located at the right end of the Profile Text formatting tool bar.
• Then type in the URL (in this example: http://www.search-advantage.com) you want to hyperlink the selected text to in your Ecademy Profile.
• Click OK to close the hyperlink dialog box .
• Scroll to the bottom of the Edit Directory information window, and click "Save Directory Information"
• When you click on the text you just hyperlinked in your Ecademy Profile, you'll be taken to the associated URL's webpage (in this example: http://www.search-advantage.com)

This is how I drove this website (www.Search-Advantage.com) to the first page of Google associated with the keyword phrase: