Internet Presence: Websites versus Blogs - by Ron Bates

Internet Presence: Websites versus Blogs - by Ron Bates

If you are just starting out, and trying to create an Internet presence for yourself or your business, where do you start? Do you build a website, do you start a blog?

I came across an interesting discussion today in a blog titled Real Lawyers Have Blogs by Kevin O'Keefe. The title of the blog post was Website not best way to maintain Internet presence. Where according to O'Keefe, "The best way to maintain a positive and effective Internet presence is by entering into the Internet discussion to network with others in your target audience. Blogs and RSS are networking tools. A Website is as useless as my running shoes in networking so as to maintain a positive and effective Internet presence."

Even if the author's intent was to attempt to communicate that blogging is interactive where a website is not - I still disagree with his assertion. Why? Because someone can still send you an email based on what they read on your website!

I would respectfully suggest you can create content on any platform, but if it isn't found when someone does relevant key word searches - the effort it took to create the content was most likely wasted.

Blogs and websites are not mutually exclusive platforms for creating a visible Internet presence; indeed - they are complimentary. You simply need to know how to leverage these platforms to create a visible (key word) Internet presence.

You can post all of the blogs you want, and create all the website content you want, but if no one can find the content they are - both - a waste of time.

Search Engine Optimization by itself isn't enough either. It is important to understand the synergy between blogs and website content and how they can influence each others ranking in search engine returns.

For more on the concept of creating a visible Internet presence you can view some of my recent posts:

Websites versus Blogs
Internet Presence
Do you have a positive Internet presence?
Do you exist?
Is your Networking Profile useless?
This is some fun stuff!! - Building a Personal Internet Presence

If you are just starting out, and trying to create an Internet Presence for yourself or your business, there is no better place to start than with Ecademy. You can economically drive more content you create both on and, more importantly, off Ecademy to the first page of a search engine return than via any other mechanism.

If anyone has yet to see it, I can't encourage you enough to view the new Ecademy video overview presentation, and forward it to your colleagues who might benefit.

Just click the button below to view.



Happy Networking,

Ron BatesManaging
PrincipalExecutive Advantage Group
rbates@executive-advantage.com

www.cv-advantage.com
www.job-search-campaign.com
www.thenetworkingedge.com

Internet Presence, Job Search Advice, Resume Writing, network, networking, sales, selling, relationships, job, search, career, resume, CV