Do you have a positive Internet presence? - by Ron Bates
Internet Presence: If you have one at all, is it a positive one, or are you fighting "Digital Dirt"?
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Do you have a positive Internet Presence? - by Ron Bates
Internet Presence? - by Ron Bates
"Digital Dirt"??? What the heck is that? Read on.
Abridged: ExecuNet.com
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More than one-third of employers have eliminated a candidate after digging up "digital dirt," according to ExecuNet, an executive job search and recruiting network. In a recent survey of 100 executive recruiters, 35% said they dropped a job candidate because of information uncovered online, up from 26% one year ago. Seventy-seven percent of respondents said they use search engines to learn more about prospective employees.
Another study showed that 82% of executives expect companies and recruiters to enter their name into a search engine during the course of their next job search, yet only 33% have ever actually conducted an internet search on themselves. "Conducting searches for your own name is something that should be done on a regular basis," Dave Opton, ExecuNet CEO and founder, said in a prepared statement. "Until you're aware of everything that's connected to your name online, it's impossible to try to overcome any potential employer objections."
The survey also found that 16% of executives said they fear that information found online could eliminate them from consideration for a job opening. Thirteen percent said they have taken steps to add positive personal information online.
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So what's someone to do if there is content that isn't supporting the impression, brand, image they want people to have of them? How do they drive the article, press release, blog or blog comment they mistakenly posted that is inconsistent with the image they want people developing of them off the radar?
Just as the abridged content above states - take steps to add positive content online. Personal Branding Consultant, Cindy Kraft also talks about this on her blog The CFO Coach, and also commented on this in the Experts Connection Webinar we both spoke at that I discussed in my Do You Exist? blog post.
By creating and driving new positive content above the "Digital Dirt" you are trying to sweep off the search engine radar and associating it with the same key word phrases that hit upon the original "Digital Dirt" in the first place you stand a better chance of pushing any "Digital Dirt" into the noise.
So how do you do this? It's actually pretty straight forward if you are a member of Ecademy. Drive your "Digital Dirt" into the noise by leveraging the same capability that enables you to create an Internet Presence. This is the same capability that causes your Ecademy Profile and blogs to rank on the first page of Google, and more importantly that gives you the ability to drive off-Ecademy content to the first page of Google through cross linking content. You can read more about this in the following blog posts:
Happy Networking,
Ron Bates
Managing Principal
Executive Advantage Group
rbates@executive-advantage.com
www.cv-advantage.com
www.job-search-campaign.com
www.thenetworkingedge.com
Job Search Advice, Resume Advice, Internet Presence, network, networking, sales, selling, relationships, job, search, career, resume, CV
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